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AI Shelf Index · 2026 holiday shopping season

Switch Nutrition AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#26

Supplements · AU

#17 #26

Shelf-share

0.7%

of AU answers

0.7% 0.7%

Sentiment

67%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

Bulk Nutrients

17.7%

Swisse

9.2%

Blackmores

7.6%

Nutra Organics

5.6%

Musashi

3.3%

True Protein

2.7%

⋯

Switch Nutrition

0.7%

The shoppers Switch Nutrition wins

The same answers, sliced by the shopper the question implies — where Switch Nutrition ranks best.

The Beauty-From-Within Buyer

#14

The New Shopper

#21

The Healthy Ager

#22

Where Switch Nutrition wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#27

0.8%

Research

#56

0.1%

Comparison

#19

1.5%

Validation

#35

0.3%

Purchase

#20

1.0%

Where the engines differ

ChatGPT

1.3%

Google AI Mode

0.2%

What AI says about Switch Nutrition

Observed from the answers themselves — not a score.

Sentiment

67% positive · no negative mentions

Price framing

framed mid

86% mid, 14% premium

“(Wallaby Wellness) - Switch Nutrition Greens — broader formula with greens, Australian superfruits, probiotics and enzymes.”
ChatGPT

“Switch Nutrition Focus: Clean, holistic, and adaptogenic sports and wellness supplements.”
Google AI Mode

“Electrolytes: [Switch Nutrition Hydrate+]() — $44.95 currently.”
ChatGPT

“(GLOW) What I'd pick If you want one greens product: I'd lean toward Switch Nutrition Greens.”
ChatGPT

Products AI names

The specific Switch Nutrition items the engines put in front of AU shoppers.

Greens 0.3%
Amino Switch 0.1%
Creatine HCL 0.1%
Creatine Monohydrate 200 Serve 0.1%
Collagen 75 Serves / Vanilla Creme 0.0%
Collagen Switch 0.0%
Creatine Monohydrate 500g 0.0%
Hydrate+ 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Switch Nutrition.

Pillar Performance

Melrose

How to read this

Bar is how often that brand is recommended in the same answer as Switch Nutrition, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Switch Nutrition.