AI Shelf Index · 2026 holiday shopping season
Whoa Nelly! AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#46
Pet Supplies · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Whoa Nelly!
0.3%
The shoppers Whoa Nelly! wins
The same answers, sliced by the shopper the question implies — where Whoa Nelly! ranks best.
Where Whoa Nelly! wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#45
0.3%
Research
#32
0.4%
Comparison
—
not surfaced
Validation
#65
0.2%
Purchase
#73
0.2%
Where the engines differ
What AI says about Whoa Nelly!
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Whoa Nelly! Style:** Premium frozen raw chubs and patties made from Australian-sourced wild and ethical meats (like roo and beef).”
Google AI Mode
“Whoa Nelly! * Style: Delivered frozen in ready-to-serve packs/variety boxes.”
Google AI Mode
“Check it out: See subscription formats on Whoa Nelly!”
Google AI Mode
“_Explore subscriptions on the Whoa Nelly!”
Google AI Mode
Products AI names
The specific Whoa Nelly! items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Whoa Nelly!.
Right Start Pet Food
How to read this
Bar is how often that brand is recommended in the same answer as Whoa Nelly!, relative to the rest.
Slingso Managed Outcomes
How would Whoa Nelly! grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Whoa Nelly!.