AI Shelf Index · 2026 holiday shopping season
Raw & Fresh AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#66
Pet Supplies · AU
Shelf-share
0.2%
of AU answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Raw & Fresh
0.2%
The shoppers Raw & Fresh wins
The same answers, sliced by the shopper the question implies — where Raw & Fresh ranks best.
Where Raw & Fresh wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#76
0.1%
Research
#40
0.3%
Comparison
—
not surfaced
Validation
#23
0.9%
Purchase
—
not surfaced
Where the engines differ
What AI says about Raw & Fresh
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed mid
100% mid
“Tucker Tub / Raw & Fresh — particularly worth investigating if you're in Victoria.”
ChatGPT
“Raw & Fresh Style:** Traditional BARF meal boxes and customisable raw essentials delivered to your door.”
Google AI Mode
“Raw & Fresh:** Operates on a refrigerated (not frozen) direct-to-door model for NSW, ACT, QLD, and VIC.”
Google AI Mode
“Check availability via Raw & Fresh .”
Google AI Mode
Products AI names
The specific Raw & Fresh items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Raw & Fresh.
How to read this
Bar is how often that brand is recommended in the same answer as Raw & Fresh, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Raw & Fresh.