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AI Shelf Index · 2026 holiday shopping season

Big Dog Pet Foods AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#29

Pet Supplies · AU

#38 #29

Shelf-share

0.5%

of AU answers

0.4% 0.5%

Sentiment

86%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
29 Big Dog Pet Foods
0.5%

The shoppers Big Dog Pet Foods wins

The same answers, sliced by the shopper the question implies — where Big Dog Pet Foods ranks best.

The Fresh-Food Dog Parent
#4
The New Shopper
#54

Where Big Dog Pet Foods wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#13

1.8%

Research

#24

0.5%

Comparison

#32

0.6%

Validation

#25

0.8%

Purchase

#23

0.9%

Where the engines differ

ChatGPT
1.0%
Google AI Mode
0.8%

What AI says about Big Dog Pet Foods

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed mid

20% budget, 60% mid, 20% premium

“* _Big Dog Pet Foods / Raw4Paws:_ Not strictly a tailored "subscription box" that recalculates calories for your exact dog via an online quiz, but they are Australia’s gold standard for pre-made frozen raw BARF pattie...”

Google AI Mode

“Big Dog Pet Foods Style:** Biologically Appropriate Raw Food (BARF) frozen patties.”

Google AI Mode

“Explore options via Big Dog Pet Foods .”

Google AI Mode

“Big Dog Pet Foods (Raw / BARF) Type:** Frozen raw patties and bulk formulas adhering to Biologically Appropriate Raw Food (BARF) principles.”

Google AI Mode

Products AI names

The specific Big Dog Pet Foods items the engines put in front of AU shoppers.

  • Big Dog Raw 0.3%
  • Beef Raw Dog Food 3kg 0.1%
  • Frozen BARF 0.1%
  • Frozen raw BARF meals 0.1%
  • BARF patties 0.0%
  • Frozen BARF-style raw food 0.0%
  • Frozen raw BARF patties 0.0%
  • Frozen raw meals 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Big Dog Pet Foods.

Lyka Pet Food

Petzyo

Scratch

Frontier Pets

Proudi

Prime100

Black Hawk

Whoa Nelly!

How to read this

Bar is how often that brand is recommended in the same answer as Big Dog Pet Foods, relative to the rest.

Slingso Managed Outcomes

How would Big Dog Pet Foods grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Big Dog Pet Foods.