AI Shelf Index · 2026 holiday shopping season
Frontier Pets AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#22
Pet Supplies · AU
Shelf-share
0.6%
of AU answers
Sentiment
64%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Frontier Pets
0.6%
The shoppers Frontier Pets wins
The same answers, sliced by the shopper the question implies — where Frontier Pets ranks best.
Where Frontier Pets wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#30
0.4%
Research
—
not surfaced
Comparison
#18
1.1%
Validation
#15
1.5%
Purchase
#18
1.5%
Where the engines differ
What AI says about Frontier Pets
Observed from the answers themselves — not a score.
Sentiment
64% positive · no negative mentions
Price framing
framed premium
96% premium
“Freeze-dried/raw-style: Frontier Pets - Very meat-focused and nutrient-dense.”
ChatGPT
“Frontier Pets Type:** Ethical, free-range freeze-dried raw food.”
Google AI Mode
“🌬️ Frontier Pets Frontier Pets takes a different approach: air-dried raw.”
ChatGPT
“Want raw-style food without a freezer: Frontier Pets.”
ChatGPT
Products AI names
The specific Frontier Pets items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Frontier Pets.
How to read this
Bar is how often that brand is recommended in the same answer as Frontier Pets, relative to the rest.
Slingso Managed Outcomes
How would Frontier Pets grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Frontier Pets.