AI Shelf Index · 2026 holiday shopping season
Petzyo AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Pet Supplies · AU
Shelf-share
2.0%
of AU answers
Sentiment
77%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Petzyo
2.0%
The shoppers Petzyo wins
The same answers, sliced by the shopper the question implies — where Petzyo ranks best.
Where Petzyo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.4%
Research
#15
1.5%
Comparison
#13
2.7%
Validation
#7
3.4%
Purchase
#13
1.9%
Where the engines differ
What AI says about Petzyo
Observed from the answers themselves — not a score.
Sentiment
77% positive · no negative mentions
Price framing
framed mid
24% budget, 65% mid, 11% premium
“Dry food: Scratch, Petzyo, Black Hawk, Ivory Coat, Meals for Mutts - Much easier and cheaper to feed every day.”
ChatGPT
“(Lyka Help Centre) Petzyo's current 8 kg chicken/turkey kibble is $99.”
ChatGPT
“If you tell me your dog's weight, age, and roughly how active she is, I can calculate a much more realistic monthly fresh-vs-kibble budget in AUD, including Lyka, Petzyo, Scratch and 2–3 kibble options.”
ChatGPT
“(Reddit) - Petzyo Raw — gets mentioned as a more affordable BARF option.”
ChatGPT
Products AI names
The specific Petzyo items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Petzyo.
How to read this
Bar is how often that brand is recommended in the same answer as Petzyo, relative to the rest.
Slingso Managed Outcomes
How would Petzyo grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Petzyo.