AI Shelf Index · 2026 holiday shopping season
Vionic AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#54
Fitness & Outdoor · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers Vionic wins
The same answers, sliced by the shopper the question implies — where Vionic ranks best.
Where Vionic wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#47
0.3%
Purchase
#49
0.2%
Where the engines differ
What AI says about Vionic
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“(EatingWell) - Vionic Walk Strider — about $170.”
ChatGPT
“Thick EVA cushioning at a much lower price, though I'd put it behind Brooks/Vionic/Nike if plantar fasciitis is your main concern.”
ChatGPT
Products AI names
The specific Vionic items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vionic.
How to read this
Bar is how often that brand is recommended in the same answer as Vionic, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vionic.