AI Shelf Index · 2026 holiday shopping season
Brooks AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#1
Fitness & Outdoor · US
Shelf-share
9.8%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers Brooks wins
The same answers, sliced by the shopper the question implies — where Brooks ranks best.
Where Brooks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
11.3%
Research
#1
5.7%
Comparison
#5
7.7%
Validation
#1
13.8%
Purchase
#5
6.5%
Where the engines differ
What AI says about Brooks
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
4% budget, 85% mid, 12% premium
“Do you prefer a taller, max-cushion feel (like Hoka) or a traditional, balanced** feel (like Brooks/ASICS)?”
Google AI Mode
“Brooks Ghost Max** : Features high-stack cushioning with a gentle rocker design that shifts weight smoothly from heel to toe, reducing the strain placed on both the plantar fascia and the patellar tendon.”
Google AI Mode
“Brooks Adrenaline GTS (GTS 24 or GTS 25) Why they work: If your knees hurt, it’s often because your feet are rolling inward (overpronating) when you walk, which twists the knee joint.”
Google AI Mode
“* Brooks Adrenaline GTS 23 — Utilizes holistic "GuideRails" support technology that keeps your excess joint motion in check, preventing your knees from caving inward during a walking stride.”
Google AI Mode
Products AI names
The specific Brooks items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Brooks.
How to read this
Bar is how often that brand is recommended in the same answer as Brooks, relative to the rest.
Brooks on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Brooks.