AI Shelf Index · 2026 holiday shopping season
New Balance AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#10
Fitness & Outdoor · US
Shelf-share
2.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
New Balance
2.2%
The shoppers New Balance wins
The same answers, sliced by the shopper the question implies — where New Balance ranks best.
Where New Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
1.7%
Research
#15
0.8%
Comparison
#9
2.5%
Validation
#5
4.1%
Purchase
#12
2.8%
Where the engines differ
What AI says about New Balance
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
31% budget, 63% mid, 6% premium
“Crucially for foot pain, New Balance offers true wide and extra-wide sizing, preventing your forefoot and toes from cramping.”
Google AI Mode
“Explore styles on the New Balance Official Site .”
Google AI Mode
“New Balance 860v15 — especially worth trying if you have wide feet.”
ChatGPT
“If your feet are wide, add the New Balance 860 to that comparison.”
ChatGPT
Products AI names
The specific New Balance items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as New Balance.
How to read this
Bar is how often that brand is recommended in the same answer as New Balance, relative to the rest.
New Balance on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with New Balance.