AI Shelf Index · 2026 holiday shopping season
Under Armour AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#74
Fitness & Outdoor · US
Shelf-share
0.1%
of US answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers Under Armour wins
The same answers, sliced by the shopper the question implies — where Under Armour ranks best.
Where Under Armour wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#36
0.3%
Where the engines differ
What AI says about Under Armour
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed budget
100% budget
“(adidas) Under Armour is also listing Black Friday running shoes, with some models around $55–70.”
ChatGPT
“Under Armour Charged Assert 11 — $45.49 — particularly good budget deal.”
ChatGPT
“Lowest-price picks * Under $60: Nike Quest 6, Nike Revolution 8, some adidas Runfalcon and Under Armour sale models.”
ChatGPT
Products AI names
The specific Under Armour items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Under Armour.
How to read this
Bar is how often that brand is recommended in the same answer as Under Armour, relative to the rest.
Under Armour on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Under Armour.