AI Shelf Index · 2026 holiday shopping season
HOKA AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#2
Fitness & Outdoor · US
Shelf-share
9.4%
of US answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
The shoppers HOKA wins
The same answers, sliced by the shopper the question implies — where HOKA ranks best.
Where HOKA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
8.9%
Research
#5
2.6%
Comparison
#2
10.0%
Validation
#3
9.4%
Purchase
#1
13.8%
Where the engines differ
What AI says about HOKA
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed mid
87% mid, 13% premium
“Do you prefer a taller, max-cushion feel (like Hoka) or a traditional, balanced** feel (like Brooks/ASICS)?”
Google AI Mode
“HOKA Bondi 8** : Famous for having maximal, marshmallow-like EVA foam cushioning.”
Google AI Mode
“Top Highly Cushioned Walking Shoes Hoka Bondi 8 / Bondi 9 Why they work: The Bondi line is famous for having a massive stack of ultra-soft foam underfoot.”
Google AI Mode
“* HOKA Bondi 9 — Known for maximalist, plush EVA foam stack heights that absorb shock brilliantly, acting like pillows for heel-pain sufferers and reducing the pounding transmitted up to the knees.”
Google AI Mode
Products AI names
The specific HOKA items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as HOKA.
How to read this
Bar is how often that brand is recommended in the same answer as HOKA, relative to the rest.
HOKA on other shelves
Slingso Managed Outcomes
How would HOKA grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HOKA.