AI Shelf Index · 2026 holiday shopping season
adidas AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#17
Fitness & Outdoor · US
Shelf-share
1.2%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
adidas
1.2%
The shoppers adidas wins
The same answers, sliced by the shopper the question implies — where adidas ranks best.
Where adidas wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#55
0.1%
Purchase
#6
4.6%
Where the engines differ
What AI says about adidas
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“If you’re shopping black running shoes around Black Friday/Thanksgiving 2026, I’d watch Nike, Brooks, ASICS, and adidas.”
ChatGPT
“(Brooks Running) - adidas Galaxy 7 — ~$55: The budget option if you want a sleek black sneaker without spending much.”
ChatGPT
“adidas is currently advertising Black Friday running-shoe discounts, including models around 20–40% off.”
ChatGPT
“(adidas) - ASICS GEL-Nimbus 28 — ~$170: More expensive and heavily cushioned.”
ChatGPT
Products AI names
The specific adidas items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as adidas.
How to read this
Bar is how often that brand is recommended in the same answer as adidas, relative to the rest.
adidas on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with adidas.