Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Vilac AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#222

▼184 places

Toys · CA

#38 outside top 40

Shelf-share

0.0%

▼0.4

of CA answers

0.4% 0.0%

Sentiment

83%

positive

Who's on the toys shelf

LEGO

19.0%

Magna-Tiles

10.6%

POP MART

4.9%

Yoto

3.3%

Tonies

2.5%

Connetix Tiles

2.4%

⋯

222

Vilac

0.0%

The shoppers Vilac wins

The same answers, sliced by the shopper the question implies — where Vilac ranks best.

The Montessori Parent

#16

Where Vilac wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#167

0.0%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#71

0.2%

Purchase

#23

0.8%

Where the engines differ

ChatGPT

0.3%

Google AI Mode

0.1%

What AI says about Vilac

Observed from the answers themselves — not a score.

Sentiment

83% positive · no negative mentions

Price framing

framed mid

17% budget, 83% mid

“Real-life play kits [Vilac Cutting Fruits and Vegetables]() $39.99 This is exactly the kind of “educational” toy I'd look for at 2: imitating something they see adults doing.”
ChatGPT

“The Vilac cutting set is currently listed around $39.99 CAD at The Montessori Room and is also available through Canadian retailers.”
ChatGPT

“(Reddit) A simple example: [Vilac Cutting Fruits and Vegetables]() $42.00 Around $42 CAD in the current Canadian result.”
ChatGPT

“(Well.ca) - Playmobil Junior Advent Calendar — ~$39 CAD Worth considering if your toddler already enjoys Playmobil 1.2.3/JUNIOR.”
ChatGPT

Products AI names

The specific Vilac items the engines put in front of CA shoppers.

Touch and Find Advent Calendar 0.1%
Touch and Feel Advent Calendar 0.1%
Cutting Fruits and Vegetables 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Vilac.

How to read this

Bar is how often that brand is recommended in the same answer as Vilac, relative to the rest.

Slingso Managed Outcomes

How would Vilac grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vilac.