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AI Shelf Index · 2026 holiday shopping season

Melissa & Doug AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#19

Toys · CA

#17 #19

Shelf-share

0.7%

of CA answers

0.8% 0.7%

Sentiment

95%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

19.0%

Magna-Tiles

10.6%

POP MART

4.9%

Yoto

3.3%

Tonies

2.5%

Connetix Tiles

2.4%

⋯

Melissa & Doug

0.7%

The shoppers Melissa & Doug wins

The same answers, sliced by the shopper the question implies — where Melissa & Doug ranks best.

The New Shopper

The Montessori Parent

#15

The Hot-Toy Grandparent

#56

Where Melissa & Doug wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#10

2.2%

Research

#37

0.3%

Comparison

#26

0.6%

Validation

#18

0.8%

Purchase

#22

0.9%

Where the engines differ

ChatGPT

1.3%

Google AI Mode

0.7%

What AI says about Melissa & Doug

Observed from the answers themselves — not a score.

Sentiment

95% positive · no negative mentions

Price framing

framed mid

36% budget, 55% mid, 9% premium

“Why it shines:** Melissa & Doug wooden sets offer gorgeous tactile realism (fake credit cards, coins, stackable scoops) that invite parents or peers into an imaginary shop setting.”
Google AI Mode

“Melissa & Doug Wooden Puzzles — Simple, chunky knob-puzzles with bright colors or familiar shapes.”
Google AI Mode

“Melissa & Doug Simmer & Stir Stovetop – Classic, durable wooden pretend play that parents love and kids adore.”
Google AI Mode

“A bracelet-making kit Best for ages roughly 6–12 · Around $21 Melissa & Doug Design-Your-Own Bracelets Kids can design pieces for themselves, siblings and friends.”
ChatGPT

Products AI names

The specific Melissa & Doug items the engines put in front of CA shoppers.

Wooden Advent Calendar 0.2%
Flip & Fry Grill Play Set 0.1%
Service Station 0.1%
Shape Sorting Cube 0.1%
Wooden Building Blocks 100pc 0.1%
Wooden Puzzles 0.1%
Wooden Vending Machine / Latches Board 0.1%
100-Piece Wood Blocks Set 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Melissa & Doug.

How to read this

Bar is how often that brand is recommended in the same answer as Melissa & Doug, relative to the rest.

Melissa & Doug on other shelves

🇺🇸 US Toys · #8 🇬🇧 UK Toys · #36 🇦🇺 AU Toys · # All markets →

Slingso Managed Outcomes

How would Melissa & Doug grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Melissa & Doug.