AI Shelf Index · 2026 holiday shopping season
Yoto AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#4
Toys · CA
Shelf-share
3.3%
of CA answers
Sentiment
98%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
The shoppers Yoto wins
The same answers, sliced by the shopper the question implies — where Yoto ranks best.
Where Yoto wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
3.8%
Research
—
not surfaced
Comparison
#4
6.7%
Validation
#8
3.2%
Purchase
#8
2.0%
Where the engines differ
What AI says about Yoto
Observed from the answers themselves — not a score.
Sentiment
98% positive · no negative mentions
Price framing
framed premium
6% budget, 44% mid, 50% premium
“Screen-Free Audio Players (Tonies / Yoto) Why it gets real play: Absolute gold standard for independent toddler quiet time, car rides, and bedtime winding down.”
Google AI Mode
“What to look for: Tonies Starter Sets or the Yoto Player / Yoto Mini .”
Google AI Mode
“Since you like to shop early , are you leaning more toward a Toniebox or a Yoto for audio, and what is your target budget for the holiday/birthday stash?”
Google AI Mode
“Top Trending Toys for 2026 (Ages 3–12) Yoto Player / Yoto Mini** — A screen-free audio device where kids control stories and music via physical smart cards; hugely popular for ages 3–9.”
Google AI Mode
Products AI names
The specific Yoto items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Yoto.
How to read this
Bar is how often that brand is recommended in the same answer as Yoto, relative to the rest.
Yoto on other shelves
Slingso Managed Outcomes
How would Yoto grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Yoto.