AI Shelf Index · 2026 holiday shopping season
Fisher-Price AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#14
Toys · CA
Shelf-share
0.9%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Fisher-Price
0.9%
The shoppers Fisher-Price wins
The same answers, sliced by the shopper the question implies — where Fisher-Price ranks best.
Where Fisher-Price wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#18
1.3%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#5
2.9%
Where the engines differ
What AI says about Fisher-Price
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
57% budget, 43% mid
“Mega Bloks 1st Builders Big Building Bag** (Canadian-made/Fisher-Price): Classic chunky blocks perfect for small hands, durable and easy to clean.”
Google AI Mode
“Fisher-Price Little People Collector Sets : Always a huge hit for nostalgic grandparents and imaginative little ones, featuring pop-culture or classic themes scaled for small hands.”
Google AI Mode
“Fisher-Price Little People Caring for Animals Farm – Features chunky animal figures and simple interactive sounds that introduce early storytelling and cause-and-effect.”
Google AI Mode
“Fisher-Price Little People Barbie / Disney Princess Advent Calendars The Vibe: Chunky character figures and themed play pieces that build a complete little play scene.”
Google AI Mode
Products AI names
The specific Fisher-Price items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fisher-Price.
How to read this
Bar is how often that brand is recommended in the same answer as Fisher-Price, relative to the rest.
Fisher-Price on other shelves
Slingso Managed Outcomes
How would Fisher-Price grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fisher-Price.