AI Shelf Index · 2026 holiday shopping season
Step2 AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#37
Toys · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Step2
0.4%
The shoppers Step2 wins
The same answers, sliced by the shopper the question implies — where Step2 ranks best.
Where Step2 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#161
0.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#17
1.2%
Where the engines differ
What AI says about Step2
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“There's a Step2 version with 25 refillable bins, designed for ages 1.5+; you supply the contents, which gives you much better control over size and safety.”
ChatGPT
“Step2 My First Advent Calendar Reusable / Fill-Your-Own Fabric or Wooden Calendars (e.g., Step2 My First Advent Calendar) Why it fits: The ultimate open-ended choice for intentional parents.”
Google AI Mode
“Step2 My First Advent Calendar $ — check current price Walmart Canada · Ages 1.5+ A reusable calendar with 25 refillable bins.”
ChatGPT
“If you want to minimize clutter and stretch your budget, I'd choose the refillable Step2 calendar and fill it with toys you already own, little activities, and a few carefully chosen new pieces.”
ChatGPT
Products AI names
The specific Step2 items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Step2.
How to read this
Bar is how often that brand is recommended in the same answer as Step2, relative to the rest.
Step2 on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Step2.