AI Shelf Index · 2026 holiday shopping season
HABA AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#34
Toys · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
HABA
0.4%
The shoppers HABA wins
The same answers, sliced by the shopper the question implies — where HABA ranks best.
Where HABA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#82
0.1%
Purchase
#7
2.2%
Where the engines differ
What AI says about HABA
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Best for genuine play: HABA My First Games Advent Calendar — ~$54 CAD. More play-oriented than a typical toy-filled calendar and particularly nice if your toddler enjoys simple games with a parent.”
ChatGPT
“What I'd buy in your shoes HABA at ~$54 if your toddler is 2+.”
ChatGPT
“HABA My Very First Advent Calendar – Farmyard Animals $49.99 CAD The Montessori Room · Ages 2+ Twenty-four wooden figures, a story booklet, and a farm-themed play backdrop.”
ChatGPT
“Shop The Montessori Room 2.”
ChatGPT
Products AI names
The specific HABA items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as HABA.
How to read this
Bar is how often that brand is recommended in the same answer as HABA, relative to the rest.
HABA on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HABA.