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AI Shelf Index · 2026 holiday shopping season

Tigerino AI shopping shelf share

🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026

Standing

#18

Pet Supplies · UK

#26 #18

Shelf-share

1.2%

of UK answers

0.7% 1.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Butternut Box

8.4%

KONG

6.0%

Royal Canin

5.3%

Purina

4.8%

Harringtons

4.2%

Hill's

4.0%

⋯

Tigerino

1.2%

The shoppers Tigerino wins

The same answers, sliced by the shopper the question implies — where Tigerino ranks best.

The Apartment Cat Parent

Where Tigerino wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#78

0.1%

Research

#57

0.2%

Comparison

#93

0.0%

Validation

—

not surfaced

Purchase

5.2%

Where the engines differ

ChatGPT

1.5%

Google AI Mode

0.7%

What AI says about Tigerino

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

71% budget, 29% mid

“Tigerino Sensitive — Zooplus £9.99 11 litres · 91p/litre An unscented alternative for a small flat.”
ChatGPT

“<icon name="external-link" size="xs" inline/> <Link url="https://www.zooplus.co.uk/shop/cats/cat_litter/tigerino/tigerino_plantbased/2189647" title="Shop at Zooplus"/> Prices are listed online prices found in October ...”
ChatGPT

“[Tigerino Unscented Tofu Pellets]() £6.64 For your small flat, I'd prioritise unscented, clumping tofu rather than simply the absolute cheapest litter.”
ChatGPT

“Best cheap £/litre option: Tigerino at £6.64/11L, assuming delivery doesn't wipe out the saving.”
ChatGPT

Products AI names

The specific Tigerino items the engines put in front of UK shoppers.

Unscented Tofu Pellets 0.3%
Sensitive 0.3%
Sensitive unscented 0.3%
Plant-Based Tofu Pellets 0.2%
Plant-Based Tofu Pellets (Sensitive/Unscented) 0.1%
Tofu Pellets 0.1%
Crystals 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Tigerino.

Whisker Lounge

How to read this

Bar is how often that brand is recommended in the same answer as Tigerino, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tigerino.