AI Shelf Index · 2026 holiday shopping season
The INKEY List AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#33
Skincare · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
The INKEY List
0.4%
The shoppers The INKEY List wins
The same answers, sliced by the shopper the question implies — where The INKEY List ranks best.
Where The INKEY List wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#8
1.9%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#58
0.3%
Where the engines differ
What AI says about The INKEY List
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“The INKEY List Bio-Active Ceramide Moisturizer — $15.40, down from $22 at Ulta. A nice face-specific option if you want something more elegant than Vanicream.”
ChatGPT
“The INKEY List At 57, hormonal shifts (like menopause) drop estrogen levels, thinning the skin and crashing your moisture barrier.”
Google AI Mode
“The INKEY List +1 The Short Answer: Retinol is not strictly forbidden for rosacea-prone skin, but it is rarely a good starting point** .”
Google AI Mode
Products AI names
The specific The INKEY List items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The INKEY List.
How to read this
Bar is how often that brand is recommended in the same answer as The INKEY List, relative to the rest.
The INKEY List on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The INKEY List.