AI Shelf Index · 2026 holiday shopping season

COSRX AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#4

Skincare · US

#2 #4

Shelf-share

6.7%

of US answers

7.8% 6.7%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%

The shoppers COSRX wins

The same answers, sliced by the shopper the question implies — where COSRX ranks best.

Where COSRX wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#5

5.2%

Research

#2

4.8%

Comparison

#2

10.1%

Validation

#4

5.1%

Purchase

#1

10.8%

Where the engines differ

ChatGPT
4.0%
Google AI Mode
10.4%

What AI says about COSRX

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Stylevana:** Often beats YesStyle on individual product pricing, especially for viral sunscreens, COSRX, and Benton items.”

Google AI Mode

“Look for \"Mini / Trial Kits\":** Brands like _Laneige_ , _COSRX_ , _Some By Mi_ , and _Pyunkang Yul_ sell mini introductory kits.”

Google AI Mode

“One 2025 thread found examples of 2-for-1 deals and substantial markdowns on COSRX, Medicube, VT, etc.”

ChatGPT

“For a tight-budget, acne-prone beginner, I’d focus on COSRX, SKIN1004, Anua, and Purito—but don’t buy a whole brand.”

ChatGPT

Products AI names

The specific COSRX items the engines put in front of US shoppers.

Shelved alongside

Brands the engines recommend in the same answers as COSRX.

How to read this

Bar is how often that brand is recommended in the same answer as COSRX, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with COSRX.