AI Shelf Index · 2026 holiday shopping season
EltaMD AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#25
Skincare · US
Shelf-share
0.5%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
EltaMD
0.5%
The shoppers EltaMD wins
The same answers, sliced by the shopper the question implies — where EltaMD ranks best.
Where EltaMD wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#32
0.6%
Research
—
not surfaced
Comparison
#37
0.2%
Validation
#16
0.9%
Purchase
#16
1.5%
Where the engines differ
What AI says about EltaMD
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
38% mid, 63% premium
“EltaMD Best For: Sensitive skin that is simultaneously prone to acne, hyperpigmentation, or rosacea—specifically in need of sun protection.”
Google AI Mode
“EltaMD's lightweight mineral formula calms inflammation while offering invisible, non-comedogenic daily protection.”
Google AI Mode
“EltaMD** (specifically the _UV Skin Recovery_ and _UV Clear_ sunscreens) \[\_1.1.5, \_1.1.6\]: UV exposure is the number one trigger for rosacea flare-ups, and finding a non-irritating daily SPF is non-negotiable \[\_...”
Google AI Mode
“EltaMD’s mineral formulas utilize zinc oxide alongside antioxidant-rich, barrier-restoring amino acid complexes that calm redness on contact while protecting mature skin from further damage.”
Google AI Mode
Products AI names
The specific EltaMD items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as EltaMD.
How to read this
Bar is how often that brand is recommended in the same answer as EltaMD, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with EltaMD.