AI Shelf Index · 2026 holiday shopping season
The INKEY List AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#19
Skincare · CA
Shelf-share
1.2%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The INKEY List
1.2%
The shoppers The INKEY List wins
The same answers, sliced by the shopper the question implies — where The INKEY List ranks best.
Where The INKEY List wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#54
0.3%
Validation
—
not surfaced
Purchase
#4
3.5%
Where the engines differ
What AI says about The INKEY List
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
75% budget, 25% mid
“The INKEY List Canada Black Friday Sets — good budget-friendly bundles.”
ChatGPT
“Some brands worth watching include The Ordinary, CeraVe, La Roche-Posay, COSRX, Paula's Choice, and The INKEY List.”
ChatGPT
“Where to shop skincare deals The INKEY List Affordable skincare and active ingredients Current Black Friday page includes products under $15.”
ChatGPT
“The INKEY List (Available in Canada via Sephora & their Canadian site) The Vibe: Ingredient-transparent and budget-friendly.”
Google AI Mode
Products AI names
The specific The INKEY List items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The INKEY List.
How to read this
Bar is how often that brand is recommended in the same answer as The INKEY List, relative to the rest.
The INKEY List on other shelves
Slingso Managed Outcomes
How would The INKEY List grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The INKEY List.