Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Anua AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#13

Skincare · US

#22 #13

Shelf-share

1.3%

of US answers

0.7% 1.3%

Sentiment

62%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

CeraVe

10.7%

Vanicream

6.9%

La Roche-Posay

6.7%

COSRX

6.7%

Bubble Skincare

5.2%

Evereden

3.1%

⋯

Anua

1.3%

The shoppers Anua wins

The same answers, sliced by the shopper the question implies — where Anua ranks best.

The Routine Builder

The New Shopper

#19

Where Anua wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

4.5%

Research

#23

0.4%

Comparison

#15

1.0%

Validation

#37

0.2%

Purchase

#19

1.3%

Where the engines differ

ChatGPT

2.1%

Google AI Mode

0.9%

What AI says about Anua

Observed from the answers themselves — not a score.

Sentiment

62% positive · no negative mentions

Price framing

framed budget

58% budget, 42% mid

“If you really want one, the 7-day ANUA is easier to justify than a $60+ mega-calendar because you're limiting the amount you're gambling on unfamiliar formulas.”
ChatGPT

“For a tight-budget, acne-prone beginner, I’d focus on COSRX, SKIN1004, Anua, and Purito—but don’t buy a whole brand.”
ChatGPT

“Then add SKIN1004 or Anua only if you need more calming/barrier support.”
ChatGPT

“SKIN1004's soothing cream is currently around $22 at Ulta, while Anua's 10% azelaic-acid serum is around $22.”
ChatGPT

Products AI names

The specific Anua items the engines put in front of US shoppers.

7-Days of Glass Skin Advent Calendar 0.8%
Heartleaf Toner 0.2%
7 Days of Glass Skin Advent Calendar 0.2%
Collagen Retinol Refining Gua Sha Cream 0.1%
Heartleaf Pore Controlling Cleansing Oil 0.1%
10% Azelaic-Acid Serum 0.0%
Heartleaf 77% Soothing Facial Water Toner 0.0%
Heartleaf soothing line 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Anua.

How to read this

Bar is how often that brand is recommended in the same answer as Anua, relative to the rest.

Anua on other shelves

🇬🇧 UK Skincare · #16 🇨🇦 CA Skincare · #24 🇦🇺 AU Skincare · # All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Anua.