AI Shelf Index · 2026 holiday shopping season

The Body Shop AI shopping shelf share

🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026

Standing

#49

Skincare · AU

#31 outside top 40

Shelf-share

0.2%

of AU answers

0.0% 0.2%

Sentiment

75%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
14.5%
2 Cancer Council
13.5%
3 Beauty of Joseon
6.3%
4 Hamilton
5.7%
5 Ultra Violette
4.7%
6 CeraVe
4.0%
⋯
49 The Body Shop
0.2%

The shoppers The Body Shop wins

The same answers, sliced by the shopper the question implies — where The Body Shop ranks best.

Where The Body Shop wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

#21

1.1%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.3%

What AI says about The Body Shop

Observed from the answers themselves — not a score.

Sentiment

75% positive · no negative mentions

“The Body Shop Australia +1 3\.”

Google AI Mode

“Hydrating skincare and gift sets The Body Shop — cleansers, moisturisers and skincare sets.”

ChatGPT

“The Body Shop Australia Keep an eye out for: Body butters Face masks Cleansers Body scrubs * Skincare gift sets 💖 Tell me your skincare shopping vibe!”

ChatGPT

Shelved alongside

Brands the engines recommend in the same answers as The Body Shop.

How to read this

Bar is how often that brand is recommended in the same answer as The Body Shop, relative to the rest.

Slingso Managed Outcomes

How would The Body Shop grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Body Shop.