Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Open Farm AI shopping shelf share

🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026

Standing

#36

Pet Supplies · US

#19 #36

Shelf-share

0.3%

of US answers

0.8% 0.3%

Sentiment

93%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Purina

18.4%

Hill's

7.5%

The Farmer's Dog

7.2%

Litter-Robot

5.3%

KONG

4.8%

Ollie

4.0%

⋯

Open Farm

0.3%

The shoppers Open Farm wins

The same answers, sliced by the shopper the question implies — where Open Farm ranks best.

The Senior-Dog Devotee

#12

The Fresh-Food Dog Parent

#21

The Apartment Cat Parent

#23

The New Shopper

#24

Where Open Farm wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

0.5%

Research

#21

0.5%

Comparison

#22

0.8%

Validation

#28

0.4%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.2%

Google AI Mode

0.7%

What AI says about Open Farm

Observed from the answers themselves — not a score.

Sentiment

93% positive · no negative mentions

Price framing

framed premium

11% budget, 22% mid, 67% premium

“Other examples include Open Farm, JustFoodForDogs, and Freshpet.”
ChatGPT

“Open Farm (Best Premium Natural & Sustainably Sourced) The Vibe:** The darling of modern ethical pet parents who want farm-to-bowl transparency.”
Google AI Mode

“For alternative high-protein, limited-ingredient, or fresh options, premium brands like Tiki Cat and Open Farm are also top-rated choices.”
Google AI Mode

“Open Farm:** Focuses on humanely raised meats, non-GMO veggies, and 100% transparent sourcing for pet owners seeking sustainable ingredients.”
Google AI Mode

Products AI names

The specific Open Farm items the engines put in front of US shoppers.

Senior Grain-Free Turkey & Chicken 0.1%
Gently Cooked Chicken 0.0%
Gently Cooked Rustic Stews & Wet Foods 0.0%
Harvest Chicken Gently Cooked 0.0%
Senior Grain-Free / Grain-Inclusive Dry Recipes 0.0%
Senior Grain-Free Dry Dog Food 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Open Farm.

How to read this

Bar is how often that brand is recommended in the same answer as Open Farm, relative to the rest.

Open Farm on other shelves

🇨🇦 CA Pet Supplies · #2 🇦🇺 AU Pet Supplies · # All markets →

Slingso Managed Outcomes

How would Open Farm grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Open Farm.