AI Shelf Index · 2026 holiday shopping season
Sole AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#59
▲42 placesFitness & Outdoor · US
Shelf-share
0.1%
▲0.1of US answers
Sentiment
100%
positive
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Sole
0.1%
The shoppers Sole wins
The same answers, sliced by the shopper the question implies — where Sole ranks best.
Where Sole wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#42
0.2%
Where the engines differ
What AI says about Sole
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% budget, 67% premium
“Serious runners: Premium models from NordicTrack, Horizon, Sole, Peloton, and similar brands often see the biggest dollar discounts during holiday sales.”
ChatGPT
“ProForm & Sole : Typically offer $100 to $400 off mid-range runners and folding treadmills.”
Google AI Mode
Products AI names
The specific Sole items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sole.
How to read this
Bar is how often that brand is recommended in the same answer as Sole, relative to the rest.
Sole on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sole.