AI Shelf Index · 2026 holiday shopping season
Sole AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#97
Fitness & Outdoor · AU
Shelf-share
0.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Sole
0.2%
The shoppers Sole wins
The same answers, sliced by the shopper the question implies — where Sole ranks best.
Where Sole wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#35
0.5%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Sole
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“$2,500+ — runners * Sole F80/F85 — better if you run regularly, need a wider belt, and want durability.”
ChatGPT
“Running 5+ days/week: Sole F63 or Horizon 7.0AT.”
ChatGPT
Products AI names
The specific Sole items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sole.
How to read this
Bar is how often that brand is recommended in the same answer as Sole, relative to the rest.
Sole on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sole.