AI Shelf Index · 2026 holiday shopping season
NordicTrack AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#25
Fitness & Outdoor · US
Shelf-share
0.6%
of US answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
NordicTrack
0.6%
The shoppers NordicTrack wins
The same answers, sliced by the shopper the question implies — where NordicTrack ranks best.
Where NordicTrack wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#19
0.7%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#16
2.2%
Where the engines differ
What AI says about NordicTrack
Observed from the answers themselves — not a score.
Sentiment
71% positive · 14% negative
Price framing
framed mid
80% mid, 20% premium
“0 m p h) while working lets you rack up 5,000 to 10,000 steps without feeling like you're "working out." Zero subscription trap:** Unlike Peloton or NordicTrack, a walking pad is a one-time hardware purchase.”
Google AI Mode
“Around $600: NordicTrack T Series 5 — $599.”
ChatGPT
“Current examples include the NordicTrack T Series and ProForm Carbon models.”
ChatGPT
“Serious runners: Premium models from NordicTrack, Horizon, Sole, Peloton, and similar brands often see the biggest dollar discounts during holiday sales.”
ChatGPT
Products AI names
The specific NordicTrack items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NordicTrack.
How to read this
Bar is how often that brand is recommended in the same answer as NordicTrack, relative to the rest.
NordicTrack on other shelves
Slingso Managed Outcomes
How would NordicTrack grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NordicTrack.