AI Shelf Index · 2026 holiday shopping season
Peloton AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#34
Fitness & Outdoor · US
Shelf-share
0.4%
of US answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Peloton
0.4%
The shoppers Peloton wins
The same answers, sliced by the shopper the question implies — where Peloton ranks best.
Where Peloton wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#10
1.7%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#44
0.2%
Where the engines differ
What AI says about Peloton
Observed from the answers themselves — not a score.
Sentiment
50% positive · 25% negative
Price framing
framed premium
100% premium
“0 m p h) while working lets you rack up 5,000 to 10,000 steps without feeling like you're "working out." Zero subscription trap:** Unlike Peloton or NordicTrack, a walking pad is a one-time hardware purchase.”
Google AI Mode
“Serious runners: Premium models from NordicTrack, Horizon, Sole, Peloton, and similar brands often see the biggest dollar discounts during holiday sales.”
ChatGPT
“Peloton +3 The primary muscle groups activated during a rowing session span three main areas of the body: 1\.”
Google AI Mode
“However, early holiday promos are already popping up—such as Peloton Member Deals offering early discounts on new tread models, and retailers like Dick's Sporting Goods Treadmills running early seasonal discounts .”
Google AI Mode
Products AI names
The specific Peloton items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Peloton.
How to read this
Bar is how often that brand is recommended in the same answer as Peloton, relative to the rest.
Peloton on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Peloton.