AI Shelf Index · 2026 holiday shopping season
Sole AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#36
Fitness & Outdoor · CA
Shelf-share
0.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Sole
0.6%
The shoppers Sole wins
The same answers, sliced by the shopper the question implies — where Sole ranks best.
Where Sole wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#34
0.9%
Research
#39
0.3%
Comparison
#40
0.4%
Validation
#27
1.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Sole
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“One I'd seriously consider if you can find it under C$1,000: Sole F63 This is the interesting one.”
ChatGPT
“🇨🇦 Best treadmills in Canada [Horizon T101]() $999.00 [Horizon 7.0AT]() $1,499.00 [SOLE F63]() $1,999.99 [NordicTrack Commercial 1750]() $2,699.00 [WalkingPad R3 Hybrid+]() $749.00 | Treadmill | Approx.”
ChatGPT
“🥉 Best value: SOLE R92 Recumbent Bike Best for: A simpler, sturdy home bike without paying for extra screens and apps Why it suits you: Comfortable reclined position and smooth magnetic resistance.”
ChatGPT
“SOLE LCR — best if you want a “buy once” machine 3.”
ChatGPT
Products AI names
The specific Sole items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sole.
How to read this
Bar is how often that brand is recommended in the same answer as Sole, relative to the rest.
Sole on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sole.