AI Shelf Index · 2026 holiday shopping season
ProForm AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#26
Fitness & Outdoor · US
Shelf-share
0.6%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
ProForm
0.6%
The shoppers ProForm wins
The same answers, sliced by the shopper the question implies — where ProForm ranks best.
Where ProForm wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#48
0.1%
Validation
—
not surfaced
Purchase
#17
2.1%
Where the engines differ
What AI says about ProForm
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed mid
17% budget, 50% mid, 33% premium
“Around $1,000: ProForm Carbon TLX — $999.”
ChatGPT
“Current examples include the NordicTrack T Series and ProForm Carbon models.”
ChatGPT
“ProForm 750R Rower $599.00 4.”
ChatGPT
“Budget treadmill for walking and running** ProForm Carbon TL Treadmill $598 Walmart · Price found online A more traditional treadmill for home workouts.”
ChatGPT
Products AI names
The specific ProForm items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ProForm.
How to read this
Bar is how often that brand is recommended in the same answer as ProForm, relative to the rest.
ProForm on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ProForm.