AI Shelf Index · 2026 holiday shopping season
Russell Hobbs AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#10
Kitchen · AU
Shelf-share
1.7%
of AU answers
Sentiment
82%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Russell Hobbs
1.7%
The shoppers Russell Hobbs wins
The same answers, sliced by the shopper the question implies — where Russell Hobbs ranks best.
Where Russell Hobbs wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
0.6%
Research
#32
0.3%
Comparison
#25
0.5%
Validation
#35
0.2%
Purchase
#7
3.6%
Where the engines differ
What AI says about Russell Hobbs
Observed from the answers themselves — not a score.
Sentiment
82% positive · no negative mentions
Price framing
framed budget
84% budget, 16% mid
“Russell Hobbs Desire — ~$59: inexpensive mainstream option.”
ChatGPT
“A Sunbeam, Russell Hobbs, or Braun basic stick blender with a whisk attachment or small chopper bowl will do 90% of what a heavy food processor does for a fraction of the cost.”
Google AI Mode
“My shortlist [Philips 2000 Series 4.2L]() $98.00 [Kmart 2L Mini Air Fryer]() $59.95 [Prinetti Digital 3L Air Fryer]() $119.00 [Russell Hobbs Satisfry Air Fryer]() $189.00 | Pick | Approx.”
ChatGPT
“Alternative: a 5.5L Russell Hobbs is cheaper and simpler, but I'd spend more for the Ninja if you're expecting heavy family use.”
ChatGPT
Products AI names
The specific Russell Hobbs items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Russell Hobbs.
How to read this
Bar is how often that brand is recommended in the same answer as Russell Hobbs, relative to the rest.
Russell Hobbs on other shelves
Slingso Managed Outcomes
How would Russell Hobbs grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Russell Hobbs.