AI Shelf Index · 2026 holiday shopping season
Philips AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#3
Kitchen · AU
Shelf-share
8.7%
of AU answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Philips wins
The same answers, sliced by the shopper the question implies — where Philips ranks best.
Where Philips wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
7.2%
Research
#5
4.4%
Comparison
#3
12.0%
Validation
#3
9.3%
Purchase
#3
9.1%
Where the engines differ
What AI says about Philips
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed mid
25% budget, 53% mid, 21% premium
“Philips 3000 Series 4.1 L Philips' 3000 Series is another sensible two-person size: 4.1 L, up to three servings, with dishwasher-safe removable parts and its Rapid Air cooking system.”
ChatGPT
“My Black Friday strategy: target the Philips 2000 4.2L around $80–$110.”
ChatGPT
“CHOICE's 2026 testing says the comparable Kmart 4L is $49 and Philips' small 4.1L model is $230 RRP, with broadly similar overall performance in their testing.”
ChatGPT
“Philips 2000 Series 4.2L — around $99 currently: a more established-brand option.”
ChatGPT
Products AI names
The specific Philips items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Philips.
How to read this
Bar is how often that brand is recommended in the same answer as Philips, relative to the rest.
Philips on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Philips.