AI Shelf Index · 2026 holiday shopping season

Grenade AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#47

Supplements · AU

#33 outside top 40

Shelf-share

0.3%

of AU answers

0.2% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
47 Grenade
0.3%

The shoppers Grenade wins

The same answers, sliced by the shopper the question implies — where Grenade ranks best.

Where Grenade wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

#15

1.6%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
0.2%

What AI says about Grenade

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

50% mid, 50% premium

“| _Raspberry Cheesecake_ | | Grenade Carb Killa | ~20g – 23g | Confectionery-like taste, zero chalkiness, high community favorite.”

Google AI Mode

“Reddit Best Imported Confectionery Bar: Grenade Carb Killa bars are widely stocked in Aussie supplement stores and supermarkets.”

Google AI Mode

“(Reddit) - Grenade Carb Killa — the common “tastes like a chocolate bar” choice.”

ChatGPT

“Grenade Carb Killa — buy when ~$3–4 rather than paying ~$5+ 3.”

ChatGPT

Products AI names

The specific Grenade items the engines put in front of AU shoppers.

  • Carb Killa 0.2%
  • Protein Bar 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Grenade.

Maxine's

BSc

Blue Dinosaur

How to read this

Bar is how often that brand is recommended in the same answer as Grenade, relative to the rest.

Slingso Managed Outcomes

How would Grenade grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Grenade.