AI Shelf Index · 2026 holiday shopping season
Pro Fitness AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#46
Fitness & Outdoor · UK
Shelf-share
0.3%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Pro Fitness
0.3%
The shoppers Pro Fitness wins
The same answers, sliced by the shopper the question implies — where Pro Fitness ranks best.
Where Pro Fitness wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.7%
Research
—
not surfaced
Comparison
#29
0.9%
Validation
#28
0.9%
Purchase
#51
0.3%
Where the engines differ
What AI says about Pro Fitness
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Best cheap/simple option: Pro Fitness EB1000 — around £149 If your goal is essentially "I need something I will actually use 3–5 times a week"*, this is much more sensible than spending £1,000+ on a connected bike.”
ChatGPT
“Pro Fitness FEB2000 — ~£119: another inexpensive Argos option, currently 4.5/5 from 606 reviews.”
ChatGPT
“Best cheap option: Pro Fitness EB1000 — £149.25. Particularly attractive if you want to keep the initial spend down.”
ChatGPT
“Pro Fitness EB1000 Exercise Bike Best budget pick {turn147915product0.displayed_price} Listed at Argos with a 5.0/5 rating from 299 reviews in the product results.”
ChatGPT
Products AI names
The specific Pro Fitness items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pro Fitness.
How to read this
Bar is how often that brand is recommended in the same answer as Pro Fitness, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pro Fitness.