AI Shelf Index · 2026 holiday shopping season
ProForm AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#44
Fitness & Outdoor · UK
Shelf-share
0.3%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
ProForm
0.3%
The shoppers ProForm wins
The same answers, sliced by the shopper the question implies — where ProForm ranks best.
Where ProForm wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#39
0.3%
Research
—
not surfaced
Comparison
#28
0.9%
Validation
#70
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about ProForm
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed premium
40% mid, 60% premium
“The current [ProForm Carbon TL Folding Treadmill]() is an example of the latter category, listed at £599, while the [Homefitnesscode 2-in-1 Folding Treadmill]() is a much cheaper £199.99 option.”
ChatGPT
“💪 Best traditional exercise bike: ProForm Carbon 225 CSX This is a different proposition from the Echelon bikes.”
ChatGPT
“ProForm 225 CSX Upright Exercise Bike Type: Upright Comfort Bike Key Specs: 20 digital resistance levels, Silent Magnetic Resistance™, integrated device shelf, and built-in workout metrics display.”
Google AI Mode
“The BodyMax is listed in shopping results at approximately £404, while John Lewis lists the ProForm Carbon 225 CSX at £499 and the Reebok Z-Power at £399.”
ChatGPT
Products AI names
The specific ProForm items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ProForm.
How to read this
Bar is how often that brand is recommended in the same answer as ProForm, relative to the rest.
ProForm on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ProForm.