AI Shelf Index · 2026 holiday shopping season
Opti AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#20
Fitness & Outdoor · UK
Shelf-share
1.3%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Opti
1.3%
The shoppers Opti wins
The same answers, sliced by the shopper the question implies — where Opti ranks best.
Where Opti wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
1.3%
Research
—
not surfaced
Comparison
#70
0.1%
Validation
#14
2.0%
Purchase
#26
0.9%
Where the engines differ
What AI says about Opti
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
89% budget, 11% mid
“Optional January gym deal - Only worth it if you want weights/social motivation.”
ChatGPT
“Opti Folding Magnetic — £99: the obvious cheap-and-simple option.”
ChatGPT
“Worth comparing with the Opti.”
ChatGPT
“Xterra FB350 — ~£149: a slightly more substantial folding option, currently 4.5/5 from 221 reviews.”
ChatGPT
Products AI names
The specific Opti items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Opti.
How to read this
Bar is how often that brand is recommended in the same answer as Opti, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Opti.