AI Shelf Index · 2026 holiday shopping season
Reebok AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#21
Fitness & Outdoor · UK
Shelf-share
1.2%
of UK answers
Sentiment
63%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Reebok
1.2%
The shoppers Reebok wins
The same answers, sliced by the shopper the question implies — where Reebok ranks best.
Where Reebok wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.9%
Research
#41
0.4%
Comparison
#17
1.9%
Validation
—
not surfaced
Purchase
#38
0.6%
Where the engines differ
What AI says about Reebok
Observed from the answers themselves — not a score.
Sentiment
63% positive · no negative mentions
Price framing
framed mid
25% budget, 50% mid, 25% premium
“🥈 Best value: Reebok i-Bike At around £349, this is potentially the sweet spot.”
ChatGPT
“The Reebok GT40z and adidas T-24c are worth comparing if you're looking for more conventional treadmill features.”
ChatGPT
“Current shopping results have listed the Reebok at around £549 and the adidas at around £495, although prices and availability can change.”
ChatGPT
“Reebok FR30 Exercise Bike Best all-rounder £349 A good starting point for regular home workouts, with 32 resistance levels, a 9 kg flywheel and Zwift compatibility.”
ChatGPT
Products AI names
The specific Reebok items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Reebok.
How to read this
Bar is how often that brand is recommended in the same answer as Reebok, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Reebok.