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AI Shelf Index · 2026 holiday shopping season

Zipro AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#57

Fitness & Outdoor · UK

#22 outside top 40

Shelf-share

0.2%

of UK answers

0.2% 0.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Gymshark

5.9%

Sweaty Betty

5.8%

Brooks

5.8%

Adanola

5.5%

HOKA

5.4%

WalkingPad

4.3%

⋯

57 Zipro

0.2%

The shoppers Zipro wins

The same answers, sliced by the shopper the question implies — where Zipro ranks best.

The Desk Mover

Where Zipro wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#12

1.9%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#20

1.4%

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.5%

Google AI Mode

0.8%

What AI says about Zipro

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“Best cheaper proper bike: Zipro Nitro — around £205** A compelling middle ground if £400 feels excessive.”
ChatGPT

“Best if you want a more “proper cycling” feel: Zipro Nitro — £205. Magnetic resistance and an 8kg flywheel; current listing has 351 reviews at 4.7/5.”
ChatGPT

“: Zipro Future X : Another stellar folding magnetic upright bike (~£159) featuring 8 manual resistance levels, a device shelf to prop up your phone or tablet to watch your own media, and a compact folding frame.”
Google AI Mode

Products AI names

The specific Zipro items the engines put in front of UK shoppers.

Nitro Magnetic Exercise Bike 0.2%
One S Magnetic Exercise Bike 0.2%
Future X Foldable Magnetic Exercise Bike 0.2%
Future X 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Zipro.

FK Sports

Hop-Sport

Domyos

How to read this

Bar is how often that brand is recommended in the same answer as Zipro, relative to the rest.

Slingso Managed Outcomes

How would Zipro grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Zipro.