AI Shelf Index · 2026 holiday shopping season
Domyos AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#49
Fitness & Outdoor · UK
Shelf-share
0.3%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Domyos
0.3%
The shoppers Domyos wins
The same answers, sliced by the shopper the question implies — where Domyos ranks best.
Where Domyos wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#48
0.2%
Research
—
not surfaced
Comparison
#23
1.0%
Validation
#32
0.9%
Purchase
#54
0.2%
Where the engines differ
What AI says about Domyos
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed mid
20% budget, 60% mid, 20% premium
“| None | | Domyos / Decathlon Basic Bikes | £120 - £150 | Ultra-reliable compact frames with basic LCD tracking metrics.”
Google AI Mode
“Domyos EB520 B — best for everyday home exercise Current price: £299.99 at Decathlon (reduced from £349.99 at the time of checking).”
ChatGPT
“View the Domyos EB520 B at Decathlon Key specifications * 15 resistance levels with motorised resistance.”
ChatGPT
“Pros * More resistance adjustments than the Domyos EB520 B.”
ChatGPT
Products AI names
The specific Domyos items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Domyos.
How to read this
Bar is how often that brand is recommended in the same answer as Domyos, relative to the rest.
Slingso Managed Outcomes
How would Domyos grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Domyos.