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AI Shelf Index · 2026 holiday shopping season

Homefitnesscode AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#25

Fitness & Outdoor · UK

#25 #25

Shelf-share

0.8%

of UK answers

0.4% 0.8%

Sentiment

67%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Gymshark

5.9%

Sweaty Betty

5.8%

Brooks

5.8%

Adanola

5.5%

HOKA

5.4%

WalkingPad

4.3%

⋯

Homefitnesscode

0.8%

The shoppers Homefitnesscode wins

The same answers, sliced by the shopper the question implies — where Homefitnesscode ranks best.

The Desk Mover

The New Shopper

#31

Where Homefitnesscode wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#32

0.5%

Research

#10

2.4%

Comparison

#12

2.6%

Validation

#43

0.5%

Purchase

#16

1.7%

Where the engines differ

ChatGPT

2.3%

Google AI Mode

0.8%

What AI says about Homefitnesscode

Observed from the answers themselves — not a score.

Sentiment

67% positive · no negative mentions

Price framing

framed budget

79% budget, 21% mid

“HomeFitnessCode Treadmill C1 (Under-Desk) Price: Around $99.99 Why it fits:** A budget-friendly powerhouse for tight spaces.”
Google AI Mode

“HomeFitnessCode 3.0HP Walking Pad with 8% Incline Price:** Approx.”
Google AI Mode

“The current [ProForm Carbon TL Folding Treadmill]() is an example of the latter category, listed at £599, while the [Homefitnesscode 2-in-1 Folding Treadmill]() is a much cheaper £199.99 option.”
ChatGPT

“[Homefitnesscode Foldable Walking Pad 1–6km/h With 5% Manual Incline]() — a popular lower-cost option.”
ChatGPT

Products AI names

The specific Homefitnesscode items the engines put in front of UK shoppers.

Foldable Walking Pad 0.5%
Folding Walking Treadmill Z3 0.3%
Walking Pad 0.2%
3.0HP Walking Pad with 8% Incline 0.2%
2-in-1 Folding Treadmill 0.1%
Foldable Walking Pad 1–6km/h 0.1%
HomeFitnessCode Treadmill C1 (Under-Desk) 0.1%
Walking treadmill with incline 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Homefitnesscode.

How to read this

Bar is how often that brand is recommended in the same answer as Homefitnesscode, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Homefitnesscode.