AI Shelf Index · 2026 holiday shopping season
Premier Protein AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#31
Supplements · US
Shelf-share
0.5%
of US answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Premier Protein
0.5%
The shoppers Premier Protein wins
The same answers, sliced by the shopper the question implies — where Premier Protein ranks best.
Where Premier Protein wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#11
2.0%
Where the engines differ
What AI says about Premier Protein
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed budget
75% budget, 25% mid
“(Target) - Walmart: Premier Protein 1.5 lb — $32; Muscle Milk 1.9 lb — $23.18.”
ChatGPT
“Walmart +1 Target:** Offers clearance selections on everyday brands like up&up™ whey starting as low as $25.99, plus single-serving packets (like RYSE and Premier Protein) if you want to sample flavors before buying a...”
Google AI Mode
“Premier Protein Plus Fiber Powder — about $29.99** sale price at Target.”
ChatGPT
“Shop at Walgreens Premier Protein Plus Fiber $29.99 17 servings · Target Listed sale price, down from $34.99, in vanilla and chocolate.”
ChatGPT
Products AI names
The specific Premier Protein items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Premier Protein.
How to read this
Bar is how often that brand is recommended in the same answer as Premier Protein, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Premier Protein.