AI Shelf Index · 2026 holiday shopping season
Six Star AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#15
Supplements · US
Shelf-share
0.9%
of US answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Six Star
0.9%
The shoppers Six Star wins
The same answers, sliced by the shopper the question implies — where Six Star ranks best.
Where Six Star wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#9
2.5%
Where the engines differ
What AI says about Six Star
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed budget
100% budget
“Walmart :** Often has rollback pricing on mainstream brands like Optimum Nutrition, Six Star, and MuscleTech both in-store and online for pickup.”
Google AI Mode
“— McKenzie, TN — carries protein supplements; current Walgreens online deals include items like Six Star Whey Protein around $26.99** (availability can vary by store).”
ChatGPT
“Deals I found online that may be worth checking for pickup/shipping Six Star 100% Whey Protein Plus — about $26.99** at Walgreens listings.”
ChatGPT
“Best protein powder deals right now Six Star 100% Whey Protein Plus $26.99 1.81–1.82 lb · Walgreens Listed sale price, down from $34.99.”
ChatGPT
Products AI names
The specific Six Star items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Six Star.
How to read this
Bar is how often that brand is recommended in the same answer as Six Star, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Six Star.