AI Shelf Index · 2026 holiday shopping season
Concept2 AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#20
Fitness & Outdoor · US
Shelf-share
0.9%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Concept2
0.9%
The shoppers Concept2 wins
The same answers, sliced by the shopper the question implies — where Concept2 ranks best.
Where Concept2 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#26
0.3%
Comparison
#19
1.0%
Validation
#15
1.6%
Purchase
#51
0.1%
Where the engines differ
What AI says about Concept2
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
“Gold-standard models include the Concept2 Model D Rower .”
Google AI Mode
“What to look for:** A smooth-sliding seat and an ergonomic handle with adjustable air or magnetic resistance (such as the gold-standard Concept2 Model Rower ).”
Google AI Mode
“Indoor Rowing Machine (like a Concept2 or WaterRower) : Rowing is a seated, non-weight-bearing movement that engages roughly 84% of your muscles.”
Google AI Mode
Products AI names
The specific Concept2 items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Concept2.
How to read this
Bar is how often that brand is recommended in the same answer as Concept2, relative to the rest.
Concept2 on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Concept2.