AI Shelf Index · 2026 holiday shopping season
Peloton AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#32
Fitness & Outdoor · CA
Shelf-share
0.9%
of CA answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Peloton
0.9%
The shoppers Peloton wins
The same answers, sliced by the shopper the question implies — where Peloton ranks best.
Where Peloton wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#59
0.3%
Research
#18
1.6%
Comparison
—
not surfaced
Validation
#42
0.5%
Purchase
—
not surfaced
Where the engines differ
What AI says about Peloton
Observed from the answers themselves — not a score.
Sentiment
67% positive · 33% negative
Price framing
framed premium
100% premium
“Reddit · r/AskWomenOver30 +1 No Subscriptions Required:** Unlike Peloton or high-end smart gear, 95% of walking pads operate entirely via a basic handheld remote or a free local app.”
Google AI Mode
Products AI names
The specific Peloton items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Peloton.
How to read this
Bar is how often that brand is recommended in the same answer as Peloton, relative to the rest.
Peloton on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Peloton.