AI Shelf Index · 2026 holiday shopping season
Vanicream AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#20
Skincare · CA
Shelf-share
1.0%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Vanicream
1.0%
The shoppers Vanicream wins
The same answers, sliced by the shopper the question implies — where Vanicream ranks best.
Where Vanicream wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.7%
Research
—
not surfaced
Comparison
#52
0.3%
Validation
#6
5.2%
Purchase
#90
0.0%
Where the engines differ
What AI says about Vanicream
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Vanicream — often mentioned when people want very simple, fragrance-free products.”
ChatGPT
“Products that come up repeatedly on Reddit - Cleanser: Vanicream Gentle Facial Cleanser or La Roche-Posay Toleriane Hydrating Gentle Cleanser.”
ChatGPT
“Althea - Drugstore: Walmart Canada currently has discounted CeraVe, Vanicream, Cetaphil and Hero Cosmetics.”
ChatGPT
“Vanicream:** Often recommended over CeraVe for people with ultra-sensitive, reactive, or eczema-prone skin because it completely cuts out common irritants, parabens, and fragrances.”
Google AI Mode
Products AI names
The specific Vanicream items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vanicream.
How to read this
Bar is how often that brand is recommended in the same answer as Vanicream, relative to the rest.
Vanicream on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vanicream.