AI Shelf Index · 2026 holiday shopping season
Road Chef AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#27
Kitchen · AU
Shelf-share
0.5%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
The shoppers Road Chef wins
The same answers, sliced by the shopper the question implies — where Road Chef ranks best.
Where Road Chef wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
1.7%
Research
#35
0.3%
Comparison
#29
0.4%
Validation
#71
0.0%
Purchase
#58
0.0%
Where the engines differ
What AI says about Road Chef
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
“Road Chef 12V Air Fryer (3L) Power/Type: 12V DC (~250W–300W draw) Capacity: 3 Litres The Lowdown: Built specifically for the Aussie road-tripping and trucking community, Road Chef gear is famously rugged.”
Google AI Mode
Products AI names
The specific Road Chef items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Road Chef.
How to read this
Bar is how often that brand is recommended in the same answer as Road Chef, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Road Chef.