AI Shelf Index · 2026 holiday shopping season
Oboz AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#41
Fitness & Outdoor · CA
Shelf-share
0.5%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Oboz
0.5%
The shoppers Oboz wins
The same answers, sliced by the shopper the question implies — where Oboz ranks best.
Where Oboz wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#49
0.4%
Research
#32
0.5%
Comparison
#20
1.3%
Validation
#49
0.4%
Purchase
—
not surfaced
Where the engines differ
What AI says about Oboz
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“For winter, look for thermal insoles with a reflective mylar layer (like Oboz's BFit Thermal) underneath your orthotic to keep the cold from seeping up through the bottom of your foot.”
Google AI Mode
“Oboz is famous for its O Fit Insole, which molds to the natural shape of your foot with multi-density EVA foam and deep heel cupping.”
Google AI Mode
“Winter Ice Boots : Look for brands featuring specialized rubber compounds and deep lugs designed for freezing surfaces, such as Oboz Sawtooth X or Merrell Moab winter configurations, or slip-on ice cleats like Yaktrax .”
Google AI Mode
“Comfort & Fit: Oboz is renowned for its signature O Fit insoles , which provide structured, neutral arch support.”
Google AI Mode
Products AI names
The specific Oboz items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Oboz.
How to read this
Bar is how often that brand is recommended in the same answer as Oboz, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Oboz.