AI Shelf Index · 2026 holiday shopping season
Kahtoola AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#42
Fitness & Outdoor · CA
Shelf-share
0.4%
of CA answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Kahtoola
0.4%
The shoppers Kahtoola wins
The same answers, sliced by the shopper the question implies — where Kahtoola ranks best.
Where Kahtoola wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#33
0.9%
Research
#49
0.1%
Comparison
#38
0.4%
Validation
#50
0.3%
Purchase
#35
0.5%
Where the engines differ
What AI says about Kahtoola
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
100% budget
“For example, Kahtoola NANOspikes are designed as a relatively low-profile traction option.”
ChatGPT
“[Kahtoola NANOspikes V2]() $79.95 For your particular situation, I'd choose the Icebug Pytho6 or Arcus 2 over a conventional winter running shoe, because you're walking every day and specifically need dependable ice g...”
ChatGPT
“Low-Impact Add-on:** For absolute security on pure glare ice days, keep a lightweight pair of stretch-on ice cleats (like Kahtoola or Yaktrax) in your pocket to slip over your boots.”
Google AI Mode
“And another excellent strategy is a comfortable cushioned GTX shoe + removable traction: [Kahtoola NANOspikes]() $85.95 That gives you much more flexibility: normal shoe when sidewalks are clear, traction when they're...”
ChatGPT
Products AI names
The specific Kahtoola items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Kahtoola.
How to read this
Bar is how often that brand is recommended in the same answer as Kahtoola, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kahtoola.